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 http://shopping.yahoo.com/articles/yshoppingarticles/818/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Heed the last paragraph: " But with their analysis moving into areas as sensitive as pregnancy, and so accurately, who knows how else they might start profiling Target shoppers? The store’s bulls-eye logo may now send a little shiver of fear down the closely-watched spines of some, though I can promise you that Target is not the only store doing this. Those people chilled by stores’ tracking and profiling them may want to consider going the way of the common criminal — and paying for far more of their purchases in cash."

Another way to prevent them lumping you in to a demographic is to not give an email or phone number when the cashier asks. Even if you're on a do-not-call list, if you have done business with a company in any form and they have your phone number, they can call you.

The only time I use my email with a company is if they offer a reward card and all they do is sell you food. I have cards to both Starbucks and Panera bread Company and don't mind if they have my email 'cause they send me coupons and free stuff! I suppose some people might think the same thing about Target sending expectant mothers coupons, but as the story illustrates, it boarders on invasion of privacy to collect data which leads to an assumption about an individual. The offers I get from Starbucks and PBC are benign and don't seem linked to my buying habits or I would only receive coupons for Italian Roast and venti Cafe Mochas! 


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